Honest comparison · Last verified: 2026-08-17 · Reviewed quarterly
OmniReach vs Expandi
Verdict: Expandi is built for operators who bring their own SDR playbook, campaigns, triggers, conditions, and webhooks you configure and run. OmniReach is built for people who want the list and the drafts prepared, then to approve every first touch before anything sends. If you run outbound ops, Expandi fits; if you want outbound done-for-you with you in control, OmniReach fits.
Expandi Business
$99/ seat
Agency pricing custom at 10+ seats. List price verified 2026-08-17. Re-verify before deciding.
OmniReach
$29–$99/ sender / month
Approval-first LinkedIn outreach per sender on both plans; email on Full suite. No charge to sign up.
No charge to sign up. Billing begins only after you confirm in Stripe. Compare current pricing.
At a glance
Best fit
Expandi: SDR and growth teams running behavior-driven campaigns
OmniReach: Founders and small teams sending as themselves
Operating model
Expandi: Execution: automate the playbook you bring
OmniReach: Preparation: list and drafts prepared; you approve first touches
Sequence logic
Expandi: Triggers, conditions, and webhooks you configure: verify current options
OmniReach: Goal-based playbooks on a graph canvas you can adjust
Channels
Expandi: LinkedIn-first with email follow-up options: verify plan coverage
OmniReach: LinkedIn + email in one sequence, with InMail fallback (email on Full suite)
Seat model
Expandi: Per-seat pricing; agency custom at 10+: verified 17 Aug 2026
OmniReach: Per sender; up to 5 LinkedIn accounts per workspace
Approval
Expandi: Machine sends once the campaign runs: approval gate not publicly confirmed
OmniReach: Every first touch waits for approval; flagged drafts block launch
Safety posture
Expandi: Guardrails you configure: verify caps and defaults
OmniReach: Daily caps, warm-up ramp, suppression list, stop-on-reply
Comparison matrix
Values show plan qualifiers and sources where a fact can change. Labels like “Verify in current docs” mean we could not confirm it from an official source reviewed for this page. That is a sourcing note, not an accusation.
Workflow and control
| Topic | Expandi | OmniReach |
|---|---|---|
| Who finds prospects for me? | Searches and lists you bring and operate: verify sourcing optionsVerify in current docsExpandi site | Signals with scores and evidence (Beta), CSV, lists, LinkedIn searchOmniReach Signals |
| Who builds the sequence? | You configure campaigns, triggers, and conditionsVerify in current docsExpandi site | Goal-based playbooks build the sequence; you adjust on a canvasOmniReach Sequences |
| Branching and conditions? | Behavior-driven actions and conditions are the core pitch: verify current setVerify in current docsExpandi site | Graph sequences with conditions across LinkedIn and email steps (email on Full suite)OmniReach Sequences |
| Who writes the first message? | You write templates with placeholdersVerify in current docsExpandi site | AI drafts from your site, ICP, and prospect context, in your voiceOmniReach Personalization |
| What stops a bad send? | Not publicly confirmed as an approval gateNot publicly confirmedVerify in current documentation before deciding. | Every first touch waits for approval; flagged drafts block launch with hold-to-launchOmniReach Safety |
| Email follow-ups? | Email steps available: verify plan coverage and provider setupVerify in current docsExpandi site | Email steps and fallback included per sender on Full suiteOmniReach Pricing |
| A/B testing? | Not publicly confirmed for this page: verify in current docsNot publicly confirmed | Not publicly confirmed for this page: verify in current docsNot publicly confirmed |
| What happens after a reply? | Verify stop and inbox behavior in current docsVerify in current docs | Sequence stops immediately on reply; conversation moves to inboxOmniReach Safety |
Channels and integrations
| Topic | Expandi | OmniReach |
|---|---|---|
| What happens on LinkedIn? | LinkedIn automation is the core: action types and counts not verified for this pageVerify in current docsExpandi siteNo action-count claims: limits change and depend on account standing. | Invite, message, InMail fallback, and pre-invite touches within capsOmniReach Sequences |
| Webhooks and CRM? | Webhooks and integrations are a headline strength: verify connectors per planVerify in current docsExpandi site | MCP / API access for agents included; CSV import/exportOmniReach Pricing |
| Multichannel in one sequence? | Verify whether LinkedIn + email run in one flow or across setupsVerify in current docs | LinkedIn and email in one graph sequence with conditions (email on Full suite)OmniReach Sequences |
Teams and operations
| Topic | Expandi | OmniReach |
|---|---|---|
| Seats and team controls? | Per-seat pricing with team use: verify roles and permissions per planVerify in current docsExpandi pricing· 2026-08-17 | Per sender; Engagement $29 (LinkedIn, your leads) or Full suite $99 (adds email and lead discovery). Up to 5 senders per workspace.OmniReach Pricing |
| Agency and client work? | Agency pricing custom at 10+ seats: verify workspace boundariesVerify in current docsExpandi pricing· 2026-08-17 | One workspace per client/brand with separate campaigns, lists, suppression, sendersHow it works |
| Analytics and inbox? | Campaign analytics and inbox: verify current depthVerify in current docs | Per-campaign acceptance, reply, and interested rates; unified inboxOmniReach Inbox |
| Support and onboarding? | Verify current support channelsVerify in current docs | Small team, we answer every email during launch; docs in productOmniReach Pricing |
Commercial and responsibility
| Topic | Expandi | OmniReach |
|---|---|---|
| Pricing basis? | Business $99 / seat; agency custom at 10+: verified 17 Aug 2026, re-verifyVerify in current docsExpandi pricing· 2026-08-17 | $29 / sender / month (Engagement, LinkedIn only) or $99 / sender / month (Full suite, adds email and 5,000 workspace credits a month)OmniReach Pricing· 2026-08-17 |
| Trial, card, cancellation? | Not publicly confirmed for this page: verify in current docsNot publicly confirmed | 7-day free trial; you pick Engagement or Full suite when you add a card, and billing begins only after Stripe confirmOmniReach Pricing |
| What keeps my account paced? | Guardrails you configure: verify caps and defaultsVerify in current docs | Per-sender daily caps, warm-up ramp; ceiling visible before launchOmniReach Safety |
| Data responsibility? | Verify DPA / subprocessors in current docsVerify in current docs | Workspace suppression list; you own consent and unsubscribes for emailOmniReach Safety |
How OmniReach keeps a human in control
Discover who to reach
Signals surface people matching your ICP with the reason attached, or import a CSV or list. Enroll only the ones you would want on a call. Learn more
Review recommended prospects
Scores and evidence help you decide fast. Skip anyone who does not fit. Nothing enrolls silently. Learn more
Generate drafts from context
AI reads your site and each prospect's profile, then drafts in your tone. No blank-page writing. Learn more
Edit, approve, hold, or reject
Every first touch waits for you. Flagged drafts block launch until resolved; hold-to-launch commits your intent. Learn more
Launch the approved path
Invite, message, email fallback, and InMail run on the graph sequence you approved, within visible daily caps. Learn more
Stop on reply, reply as yourself
The moment someone answers, automation stops and the thread lands in your inbox. See the manual workflow if you want zero automation. Learn more
Prefer zero automation? See the manual workflow (OmniReach never touches your LinkedIn account). Or see how approval-first outreach works.
Pricing and trial context
Different billing units can look comparable when they are not. Expandi Business ($99 / seat) sounds adjacent to OmniReach — Engagement $29 / sender / month for LinkedIn outreach only, or Full suite $99 / sender / month with email and lead discovery — but seat inclusions, sender limits, and who-builds-the-playbook differ entirely. Agency pricing (custom at 10+) is a different motion again. Re-verify current Expandi pricing before deciding. Prices and plan names change.
| Expandi list price | Business $99 / seat; agency custom at 10+Verify in current docsExpandi pricing· 2026-08-17Carried from OmniReach pricing page, 17 Aug 2026. Re-verify. | $29 / sender / month (Engagement, LinkedIn only) or $99 / sender / month (Full suite, adds email and 5,000 workspace credits a month)OmniReach Pricing |
|---|---|---|
| Trial and billing start | Not publicly confirmed for this pageNot publicly confirmed | 7-day free trial; you pick Engagement or Full suite when you add a card, and billing begins only after Stripe confirmOmniReach Pricing |
Which operating model fits you?
Choose Expandi if
- You want granular automation control: triggers, webhooks, integrations
- You have an SDR playbook and need software to execute it
- LinkedIn is one channel in a bigger ops stack you already run
Choose OmniReach if
- You don't have (or want) an outbound ops function
- You'd rather approve finished drafts than build campaign logic
- You want who-to-reach recommendations, not just execution
OmniReach may not fit if
- You need trigger- and webhook-level control over every step
- Your team needs seats, roles, or agency pooling beyond 5 senders
- You want fully hands-off sending with no review step
Safety and responsibility
No automation tool, Expandi, OmniReach, or anyone, can honestly promise LinkedIn will never restrict an account. Distrust absolute safety claims wherever you see them.
You control
Who enrolls, what each first touch says, and when anything launches. Nothing sends while flagged drafts are unresolved.
Product controls
Per-sender daily caps, warm-up ramp for new senders, workspace suppression list, and immediate stop-on-reply. See the available safety controls.
Your responsibility
No tool can promise LinkedIn will never restrict an account. You own list quality, consent and unsubscribes for email, and sending judgment. For zero automation risk, see the manual workflow.
Switching and setup
- What you bring
- Export prospects as CSV and import into OmniReach as contacts or lists. Your playbook logic stays as reference. OmniReach rebuilds it as an approvable graph sequence.
- What you reconfigure
- Triggers, conditions, webhooks, and integrations. Suppression lists must be rebuilt. Add your do-not-contact list first.
- What changes
- From operator-configured automation to prepared drafts with approval gates. Queued campaigns do not transfer. Plan a clean cutover per campaign.
- First session
- Connect one sender, import a short list, review AI drafts, approve a few first touches, and launch. Start with recommendations or your list before billing begins.
- Support
- Export tooling on the competitor side was not publicly confirmed for this page: verify in current docs. For OmniReach setup help, use in-product support.
Frequently asked questions
Is Expandi or OmniReach cheaper per seat?
On list prices carried 17 Aug 2026, Expandi Business was $99 / seat, while OmniReach is Engagement $29 / sender / month for LinkedIn outreach only, or Full suite $99 / sender / month with email and lead discovery. Seat and sender inclusions differ. Re-verify current Expandi pricing before deciding, and compare current pricing.
Is there a free trial? Is a card required?
OmniReach: no charge to sign up; billing begins only after you confirm in Stripe. Expandi trial and card terms were not publicly confirmed for this page: verify in current documentation.
Can I edit or reject the first message in OmniReach?
Yes. Every first touch waits for your approval. Edit, approve, hold, skip, or reject per prospect. Flagged drafts block launch until resolved. See how approval-first outreach works.
What happens after I approve?
Approved first touches and follow-ups run on the sequence you built. LinkedIn and email (email on Full suite) with InMail fallback, within visible daily caps and warm-up ramp.
What happens after a reply?
The sequence stops immediately and the thread lands in your unified inbox. You reply as yourself. No follow-up lands mid-conversation.
Does OmniReach replace Expandi webhooks and integrations?
Partially: OmniReach includes MCP / API access for agents plus CSV import/export. Granular trigger-and-webhook orchestration is Expandi's strength. If your stack depends on it, verify OmniReach coverage before switching.
Does OmniReach do A/B testing?
Not publicly confirmed for this page: verify in current docs. Expandi A/B options were likewise not verified for this page.
Can I use OmniReach as a team?
Small teams yes: one workspace per client/brand, invite members, share senders, lists, and inbox. Up to 5 senders per workspace, on either plan. Larger ops teams are a better fit for Expandi.
What can I migrate from Expandi?
Prospect lists via CSV and playbook logic as reference. Triggers, webhooks, integrations, and suppression lists must be reconfigured. Queued campaigns do not transfer.
How does safety/control compare?
OmniReach paces with per-sender daily caps, warm-up ramp, suppression list, review gates, and stop-on-reply. Expandi guardrails are configured by the operator and were not verified for this page. Neither tool can guarantee against LinkedIn restriction. Review the available safety controls.
Sources
Pricing and features change. Last verified: 2026-08-17. Reviewed quarterly and after any pricing change on either side. Re-verify competitor facts in current documentation before deciding.
- CompetitorExpandi pricing (Business $99 / seat: verify current)
- CompetitorExpandi homepage
- OmniReachOmniReach pricing
- OmniReachOmniReach safety controls
- OmniReachOmniReach how it works
- OmniReachOmniReach manual mode
Choose the operating model that fits you
See how OmniReach keeps a human in control.
7-day free trial of either plan — pick one when you add a card, nothing charged until it ends.
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